2019-11-28


RAL Visits by Eli Christman of Flickr

When you adopt a pet, whether a cat or a dog, it’s more than just taking one home. They have needs to be taken care of. They need time to get used to their new environment. They have bad behaviors in the past that you will need to train away.


When adopting your new member of the family, other aspects of your life can get disturbed as you, your pet and your family adjust to the changes. 

Preparing with Your Own Pet System


When preparing your nest to acclimate your new dog or cat, you can do some quick organizing that’s going to save you a lot of time and grief in the future. 

Labelling Their Items


It's good advice to take home your adoptee on the weekend and take a day off so that they can get used to you and their new environment while you supervise them in your home.

However, you won’t always be there to take care of them and will need to delegate a few responsibilities to others while you’re away.


You can get the cat sticker label printables here. (1, 2)


You can get the dog sticker label printables here. (1, 2)



  • Food


Rounded Blue Dog Treats Sticker Label with Yellow BorderRounded Red Cat Treats Sticker Label with Yellow Border



Whether you’re a firm believer of natural pet food or you buy from trusted brands, it’s important to put label stickers on your dog and cat food so that others will know when to feed in assorted flavors. This is to avoid your pet getting tired of the same old food. Nothing is more of an eyesore than a barely touched foodbowl.

Treats also needs to be labelled so that your family knows where to get them when they want to bond and play with your new cat or dog. 



The downloadable food label printables are color-coded for different flavors. Two stickers are of bigger sizes for dry pet food while the rest of the pet food label stickers are for wet food.

  • Toys

Red Rectangle Dog Toys Sticker Label with Yellow Border

Boredom is the enemy of both pet owner and pet that can lead to pets chewing and playing with things. Things that are dangerous for their health (like a plugged cord) or furniture that will not withstand their gnawing, digging and scratching. 

Another tip so that they won’t bore quickly with their toys is to stash some of it away while they enjoy the remaining toys for a week. Then swap them the next week.

Their toys must also have their own place so that it’s easy to throw them in their containers when
guests will arrive. Print label stickers on their containers so that others will know where the toys are. 

  • Meds

Pink Square Cat Meds Sticker Label with Yellow BorderBlue Square Dog Meds Sticker Label with Yellow Border

Vet and meds are part of the expenses when taking in cats or dogs for adoption, especially if they’ve been through a lot. A dog can also get a virus in the stress of transitioning to a new home.

Be quick and efficient in administering droplets and pills by having them at the ready at just a glance. Label their bottles with the downloadable stickers. 

The downloadable printable pet meds stickers are color-coded for their different medicinal needs.

  • Cleaning Supplies

Blue Square Disap-pee-ar Cleaning Spray Sticker Label

Love is cleaning up the messes they make. This can include mistaking kitchen tiles as their bathroom. You won’t always be there to clean up their accidents, so having labelled spray bottles on a number of rooms will come more than handy for others. 

The downloadable sticker is also useful in reminding you the simple recipe in cleaning up urine. Just soak away the fluids with paper towels then spray. 

  • Grooming Supplies

Orange Rectangle Cat Grooming Supplies Sticker Label with Yellow Border

A lot of dogs and cats enjoy being brushed. It also gives them a healthy and shiny coat by the bristles stimulating blood circulation. Let family members know where the brushes are with a quick label on one of the drawers. 

  • Bathing Supplies

Blue Rectangle Dog Bathing Supplies Sticker Label with Yellow Border

Some dogs and cats will resist getting a bath in every step of the way. Especially if they are no
t used to being bathed growing up. Make it quick and less painful (for the both of you) by knowing where to get their shampoo and towels immediately.

Printed Reminders

Not a lot of people have a vast amount of knowledge on what’s good and what’s bad for cats and dogs. Well-meaning people in your family may give them a part of their snacks that contain chocolate!

So having reminders where they can be seen can be useful such as:

  • Printing a list of foods that are Bad for Dogs and Cats
  • Printing an image showing different Dog and Cat Body Languages
  • The Pet’s short summary of their history and behavior

Routine makes cats and dogs for adoption feel more comfortable in their new environment. Downloadable Pet Calendars and stickers can be printed where you can schedule the following. 

You can get the pet printable calendar here and pet calendar printable stickers here.


  • Feeding Schedule
Green Dog bowl with yellow paw print and filled with dogfood Feeding Schedule Calendar Date Sticker

Pets transitioning into their homes can experience gastric distress from the anxiety of a changed environment. You can lessen their chances of gastric distress by replicating the shelter’s food and feeding schedule and slowly change it to your preferred pet food and feeding schedule. 
The Feeding stickers are also quite handy in reminding housemates that you have already fed your pet. Some pets will overfeed by begging to unsuspecting family members with a licked-clean food bowl.

  • Meds Schedule

Orange Medicine bottle with red and white pills meds schedule calendar date sticker
You can tick off the sticker on the calendar after giving them their meds so that you have a reminder that your pet already have their dosage.

  • Exercise Schedule
Brown and White Dog with cloud speech of Walk? and red collar exercise schedule calendar date sticker
Make time for you and your pet to relax and bond. Dogs will love to explore with their pack (that’s you). Cats will be happy with something to chase and pounce on with swishy, wiggly cat toys. 
  • Vet Schedule
Vet red cross with blue paw prints vet schedule calendar date sticker
Upon adopting a pet, your animal shelter will give you your pet’s health record. Check if your pet has their rabies shot, has completed their vaccinations and have been spayed or neutered. 
It’s important to build a relationship with your vet. Even if your animal shelter have completed the necessities above, it is still a good advice to get a basic assessment with a trip to the animal clinic.
  • Training Schedule
dog with graduation cap and red collar training schedule calendar date sticker.

Behavioral problems can arise. Either from the stress of being in a new environment or from bad habits from their previous homes. Set aside time to let your pet know what your rules are. Dog obedience schools are a good way to bond and understand each other under a professional. It will also help your dog socialize with other dogs. 

Rescue Pets: Paw Progress Scrapbook

Rescue dogs for adoption have milestones in becoming the best dog that they can be. Milestones can include how to play with their toys, basic commands, how to go up and down the stairs, how to socialize with other dogs and housebreaking.
It takes 3 days for a dog to get used to his new surroundings, 3 weeks to get used to you and 3 months for them to feel completely at home in your home. 
You can record their journey by collecting photos of them and putting them in a scrapbook. Achieving their milestones can be a call for a celebration with a dog treat!


Image by Oberholster Venita from Pixabay

Rescue cats have a less defined time period. Their milestones to accepting their new place as their new home depends on the cat themselves.
Print and labels their supplies with printable stickers. It will help you and your family know where they are, minimizing the chaos that change can bring. Nonetheless, why not record their journey from being a shy cat unsure about their own home to the royalty who belongs to the throne?
Image by JL G from Pixabay
Print and label their supplies with printable stickers. It would help you and your family know where they are, minimizing the chaos that change can bring.
And why not scrapbook their journey to show that the very change was worth it along the way?

RAL Visits by Eli Christman of Flickr

When you adopt a pet, whether a cat or a dog, it’s more than just taking one home. They have needs to be taken care of. They need time to get used to their new environment. They have bad behaviors in the past that you will need to train away.


When adopting your new member of the family, other aspects of your life can get disturbed as you, your pet and your family adjust to the changes. 

Preparing with Your Own Pet System


When preparing your nest to acclimate your new dog or cat, you can do some quick organizing that’s going to save you a lot of time and grief in the future. 

Labelling Their Items


It's good advice to take home your adoptee on the weekend and take a day off so that they can get used to you and their new environment while you supervise them in your home.

However, you won’t always be there to take care of them and will need to delegate a few responsibilities to others while you’re away.


You can get the cat sticker label printables here. (1, 2)


You can get the dog sticker label printables here. (1, 2)



  • Food


Rounded Blue Dog Treats Sticker Label with Yellow BorderRounded Red Cat Treats Sticker Label with Yellow Border



Whether you’re a firm believer of natural pet food or you buy from trusted brands, it’s important to put label stickers on your dog and cat food so that others will know when to feed in assorted flavors. This is to avoid your pet getting tired of the same old food. Nothing is more of an eyesore than a barely touched foodbowl.

Treats also needs to be labelled so that your family knows where to get them when they want to bond and play with your new cat or dog. 



The downloadable food label printables are color-coded for different flavors. Two stickers are of bigger sizes for dry pet food while the rest of the pet food label stickers are for wet food.

  • Toys

Red Rectangle Dog Toys Sticker Label with Yellow Border

Boredom is the enemy of both pet owner and pet that can lead to pets chewing and playing with things. Things that are dangerous for their health (like a plugged cord) or furniture that will not withstand their gnawing, digging and scratching. 

Another tip so that they won’t bore quickly with their toys is to stash some of it away while they enjoy the remaining toys for a week. Then swap them the next week.

Their toys must also have their own place so that it’s easy to throw them in their containers when
guests will arrive. Print label stickers on their containers so that others will know where the toys are. 

  • Meds

Pink Square Cat Meds Sticker Label with Yellow BorderBlue Square Dog Meds Sticker Label with Yellow Border

Vet and meds are part of the expenses when taking in cats or dogs for adoption, especially if they’ve been through a lot. A dog can also get a virus in the stress of transitioning to a new home.

Be quick and efficient in administering droplets and pills by having them at the ready at just a glance. Label their bottles with the downloadable stickers. 

The downloadable printable pet meds stickers are color-coded for their different medicinal needs.

  • Cleaning Supplies

Blue Square Disap-pee-ar Cleaning Spray Sticker Label

Love is cleaning up the messes they make. This can include mistaking kitchen tiles as their bathroom. You won’t always be there to clean up their accidents, so having labelled spray bottles on a number of rooms will come more than handy for others. 

The downloadable sticker is also useful in reminding you the simple recipe in cleaning up urine. Just soak away the fluids with paper towels then spray. 

  • Grooming Supplies

Orange Rectangle Cat Grooming Supplies Sticker Label with Yellow Border

A lot of dogs and cats enjoy being brushed. It also gives them a healthy and shiny coat by the bristles stimulating blood circulation. Let family members know where the brushes are with a quick label on one of the drawers. 

  • Bathing Supplies

Blue Rectangle Dog Bathing Supplies Sticker Label with Yellow Border

Some dogs and cats will resist getting a bath in every step of the way. Especially if they are no
t used to being bathed growing up. Make it quick and less painful (for the both of you) by knowing where to get their shampoo and towels immediately.

Printed Reminders

Not a lot of people have a vast amount of knowledge on what’s good and what’s bad for cats and dogs. Well-meaning people in your family may give them a part of their snacks that contain chocolate!

So having reminders where they can be seen can be useful such as:

  • Printing a list of foods that are Bad for Dogs and Cats
  • Printing an image showing different Dog and Cat Body Languages
  • The Pet’s short summary of their history and behavior

Routine makes cats and dogs for adoption feel more comfortable in their new environment. Downloadable Pet Calendars and stickers can be printed where you can schedule the following. 

You can get the pet printable calendar here and pet calendar printable stickers here.


  • Feeding Schedule
Green Dog bowl with yellow paw print and filled with dogfood Feeding Schedule Calendar Date Sticker

Pets transitioning into their homes can experience gastric distress from the anxiety of a changed environment. You can lessen their chances of gastric distress by replicating the shelter’s food and feeding schedule and slowly change it to your preferred pet food and feeding schedule. 
The Feeding stickers are also quite handy in reminding housemates that you have already fed your pet. Some pets will overfeed by begging to unsuspecting family members with a licked-clean food bowl.

  • Meds Schedule

Orange Medicine bottle with red and white pills meds schedule calendar date sticker
You can tick off the sticker on the calendar after giving them their meds so that you have a reminder that your pet already have their dosage.

  • Exercise Schedule
Brown and White Dog with cloud speech of Walk? and red collar exercise schedule calendar date sticker
Make time for you and your pet to relax and bond. Dogs will love to explore with their pack (that’s you). Cats will be happy with something to chase and pounce on with swishy, wiggly cat toys. 
  • Vet Schedule
Vet red cross with blue paw prints vet schedule calendar date sticker
Upon adopting a pet, your animal shelter will give you your pet’s health record. Check if your pet has their rabies shot, has completed their vaccinations and have been spayed or neutered. 
It’s important to build a relationship with your vet. Even if your animal shelter have completed the necessities above, it is still a good advice to get a basic assessment with a trip to the animal clinic.
  • Training Schedule
dog with graduation cap and red collar training schedule calendar date sticker.

Behavioral problems can arise. Either from the stress of being in a new environment or from bad habits from their previous homes. Set aside time to let your pet know what your rules are. Dog obedience schools are a good way to bond and understand each other under a professional. It will also help your dog socialize with other dogs. 

Rescue Pets: Paw Progress Scrapbook

Rescue dogs for adoption have milestones in becoming the best dog that they can be. Milestones can include how to play with their toys, basic commands, how to go up and down the stairs, how to socialize with other dogs and housebreaking.
It takes 3 days for a dog to get used to his new surroundings, 3 weeks to get used to you and 3 months for them to feel completely at home in your home. 
You can record their journey by collecting photos of them and putting them in a scrapbook. Achieving their milestones can be a call for a celebration with a dog treat!


Image by Oberholster Venita from Pixabay

Rescue cats have a less defined time period. Their milestones to accepting their new place as their new home depends on the cat themselves.
Print and labels their supplies with printable stickers. It will help you and your family know where they are, minimizing the chaos that change can bring. Nonetheless, why not record their journey from being a shy cat unsure about their own home to the royalty who belongs to the throne?
Image by JL G from Pixabay
Print and label their supplies with printable stickers. It would help you and your family know where they are, minimizing the chaos that change can bring.
And why not scrapbook their journey to show that the very change was worth it along the way?

2019-11-23

In 2003, Chris Bucci of HeartSticker.com started with 10,000 Oregon heart stickers. It became a national sticker business. Their trademark stickers are shape of states with a heart on it. It sold throughout the country in small stores, supermarkets and airports, expanding their products to patches, clothing and drinkware. In 2018, it has an annual revenue of $4.2 million.

In the same year, four avid ocean enthusiasts invested $50,000 on stickers and clothing based on their tattooed words, "Salt Life". On 2018, they have net sales worth $395.5 million.

Business Sticker Brochure Chip Gold Pen Card from MaxPixel.net

In 2007, Elliot Nachwalter sold more than $1 million worth of merchandise when he created the  "1.20.09" sticker -the last day of George Bush as a president.

You love what you do. You print. You create. Your designs became your signature which you put on your things and home. But what if you can earn by the side? Especially when people are complimenting your designs and asking where you bought them? 

You already have a printer and a cutter. Can you smell the business opportunity?

Markets You Can Tap for Your Sticker Printing Business
Like any other business, sticker printing business requires planning, marketing and a good work ethic. 

Depending on how much time and money that you’re willing to invest, you can tap into any of these markets.

Custom Sticker Printing

In Custom Sticker Printing Business, you either design and print vinyl stickers for them or they give you the design that they want you to print. You can be a label maker that customizes labels to for them.

Custom Sticker Local Beer by Sticker Giant of Flickr

Custom stickers give expression to businesses that they can give away to promote a product or their company. Not everyone can resist free stickers, especially if it’s aesthetically pleasing.

Promotional Stickers
When businesses want to tap into the mobile market, they would put their logos on stickers which can be handed out to spread brand awareness. Custom stickers like this can be in the form of car decals and bumper stickers.

Business Card Stickers
Another way to promote a business is to put it in their marketing products where official website or contact number could be seen. This kind of custom stickers promote businesses and gives a way for potential customers/clients to reach them.

Return Address Labels
Another way for companies to look professional is to have a customized return address label for instant brand recognition. 

Product Label Stickers
Packaging and labeling can be expensive. But businesses can spruce up plain packaging with professionally-made labels. For example, businesses that sell expensive beauty products would go well with glossy label stickers. Label makers can make a killing by having to print different label sizes to fit their clients’ needs.

Company Logo Wall Decal
Businesses can make a professional impression to visitors by having their logo as part of their main office’s interior design.

Design Art Stickers

Dragon Sticker by StickerGiant of Flickr.

This is the niche where artists have the most freedom. You create whatever art you want and people use it to beautify their rooms or belongings. Cute stickers are often the most popular for crafts people.

Wall Decals
This can include long continuous prints or groups of vinyl stickers positioned strategically on the wall to create a wallpaper effect. The advantage of wall decals is that they make rooms easy to design and redesign.

Art Stickers for Tumblers, Laptops, Etc.
Your own style is your own brand. Make your art stickers available in different sizes because you never know if they want it on their notebooks or on their laptops. Hydro flask stickers sell well for gym rats who want to spruce up their water bottles.

Holiday/Event Stickers
Aesthetic stickers can be used to put more emphasis to the theme of the occasion. You can sell birthday themed printables, christmas printables and halloween printables. These can range from small cute stickers that can be put on plain party supplies to wall decals. Put your own spin to these occasion stickers.

Planner Stickers
This is another way for label makers to make money. With the New Year coming up, planners are in demand and so are planner stickers that are going to help people reach their weekly and monthly goals. Once again, you can put your own spin on how you can help people organize through your aesthetic stickers. 

Setting Up Your Sticker Shop

You got style and you got skills. However, just randomly posting your stickers on some seller site and hoping for the best would end up with disappointment especially if you don’t make a single sale. 

The idea of making money through what you love to do and what you do best can be thrilling. But you get results when you’re backed with informed decisions. So let’s get started. 

Sell Physical Stickers or Printables Online?

Why not both?

Printables are for customers who have their own printer and cutting machines. They just need your aesthetics for their designing needs. 

Stickers are for customers who don’t have the tools but still love your work enough to make them want them. Depending on what sticker you wanted to sell (such as the state heart stickers), you can sell them to distributors and retailers (such as craft stores and tourist shops). 


Seller Sites vs Print-on-Demand Dropshipping: What is the Best Shop to Sell Your Stickers?




amazon, ebay, etsy and shipify vs redbubble, printful and society6

With seller sites such as Shopify, Etsy, eBay and Amazon, you print and deliver the stickers to these websites for them to be distributed to people who would order from you. Or you deliver the items straight away to the customers. 

With Print-on-Demand Dropshipping sites such as RedBubble, Printful and Society6, you upload your art which can be printed on a variety of things such as stickers, mugs and posters. People who like your print on these items would order them and the sites would print and deliver it to them for you. 

Print-on-Demand Dropshipping

Print-on-Demand Dropshipping sites may sound ideal for sellers who don’t have printers. But the risks of these sites are:

The artist commission can be low.
When you’re in these sites, you’re competing with other talented artists. One way to encourage browsers to buy from you is by lowering your commission and thus, lowering your products’ prices.


Artist can stay competitive in print-on-demand websites by lowering their commission.

The artist has no control over the quality of their own goods. 
Your buyers may end up with less than quality prints that would discourage them from further buying. For example, they may receive a supposed full print shirt which may have missed in the armpit areas. (Yes, it happens.)

This is why artists are advised to buy their own print on every product for quality testing. Which is kind of a hassle. 

But if you have a printer and your own cutting machine, why not take control? 

Seller Sites

You can start small with stickers first before going to other products like shirts. Or you can just plan to sell stickers only. Seller sites can give you opportunity and control over quality and what you earn. These can be:

MarketPlace Websites

In these websites, you don’t own your store and you don’t control the platform. However, you’ll have a lot of traffic from their huge number of visitors.

I. Amazon

  • Amazon has a 2018 revenue of $232.887 billion (30.93% increase from 2017).

  • Has Amazon Handmade Category to compete with Etsy.

  • Their delivery method, Fulfillment by Amazon (FBA) program, is 50-80% cheaper than shipping from your home/warehouse to customers.



II. eBay
  • EBay has 2018 revenue of $10.746 billion (8.25% increase from 2017).

  • Unlike Amazon where buyers look for standardized name-brand products, eBay is the home for unique deals and items. 

  • Gives sellers an identity separate from eBay with customizable storefronts, About Me pages and upfront seller member ID and feedback. 

III. Etsy
  • Etsy has a 2018 revenue of $603.7 million (31.1% increase from 2017).

  • Etsy focuses on hand-crafted or vintage goods including stickers and printables.

  • It also has a customizable Store page for sellers.

WebStore Websites

In this kind of website, you’ll own your own store. However, you’ll have to build up your own traffic in order to have a decent customer base.

I. Shopify
  • Shopify's total 2018 revenue is $1.073 billion (59% increase from 2017).

  • Shopify integrates with top marketing tools such as Yoast, an SEO tool.

  • Hard to sell downloadable or digital products such as printables. 

MarketPlace Website vs Webstore Site


Pros Cons
MarketPlace Website
  • Large number of visitors
  • Visitors are undefined and are not likely looking for your branding.
  • Difficulty in making your own brand.
  • You do not control your own platform and your account can be terminated upon their discretion.
WebStore Site
  • Will have visitors who are looking for your brand and are most likely to buy.
  • Ability to create your own brand.
  • Ability to build a loyal and growing customer base.
  • Will need a killer marketing strategy to create traffic.


MarketPlace websites have a lot of traffic, however, that traffic is undefined. It means they're not looking for your brand. 

You do not own your business in a marketplace website. Even if you don't break the rules, even if you've been selling for a long time, your account can get suspended or even terminated without notice.

A bubble of negative feedback, a misunderstanding or being associated with another banned account can cost weeks of lost business as you try to get back your account. In Amazon, some sellers would leave fake negative reviews on their competition, causing Amazon to ban the account. 

If you’re looking to have your sticker printing business as one of your main streams of income, having a webstore is a must. But you can build a customer base from MarketPlace websites then lead them to your webstore where you can give them a better experience of what you have to offer. 

You don’t have to start with both an account in a marketplace website and a webstore at the same time. You can build audience first in a marketplace website then build a webstore. 

NEVER forget that you’ll have to build your brand. Marketplace websites can give a rush of instant money gratification, and sellers can get too comfortable that they forget they don’t own their own business if they lay all their eggs in marketplace websites. 

In your WebStore, you can build an email list and social media presence where you can build customer loyalty and making your brand name a household name in their minds.

The question now is, which marketplace site would be the best platform for you?

Which MarketPlace Website is the Best Option to open my own Sticker Shop?

Before we compare all channels, let’s compare first between being a seller in a large online shop or having your own online shop.

Exposure

Getting higher traffic increases sales and customer-followers that you would soon lead to your future webstore.


AMAZON EBAY ETSY
Pros:
  • Tend to show up in Google searches
  • 15% of all commerce related searches start on their platform
  • Large visitor base
Pros:
  • Second largest visitor base.
  • Visitor base is more defined by their search for unique/specific items.
Pros:
  • Visitors are most likely looking for handmade items such as stickers and printables.
Cons:
  • High competition
  • Visitors are either undefined (simply browsing) or looking for standard items of your product category
  • Seller has more difficulty standing out.
Cons:
  • Customers are huge bargain hunters and will haggle with seller and seller’s customer service.
Cons:
  • 25x smaller than eBay


As one can see, Amazon has the biggest visitor base from the website itself and Google. The drawback is the difficulty of building a brand. eBay and Etsy visitors are more defined in their searches. But eBay visitors are haggle hunters while Etsy’s drawback is having the smallest visitor base. 

Ease of Selling

The easier you can use your sales channel, the higher you’d be able to sell your stickers.

AMAZON EBAY ETSY
Pros:
  • FBA stores products and fulfills orders
  • Amazon Customer Service handles returns and questions of customers
  • Marketing: has a wide array of marketing tools.
Pros:
  • Easy to use, can be set up in a few hours
  • Marketing: has promotion boxes in the left side navigation bar of the seller’s eBay store which helps the eBay search engine find them through the seller’s use of keywords
  • Shipping: has an eBay online shipping calculator for sellers
Pros:
  • Easy to get started and set up shop
  • Marketing: intuitive marketing tools: easy to create coupon codes and other promotions
  • Easy to move to another platform
Cons:
  • Tracking inventory can be difficult since you can’t keep an eye on your product’s storage.
  • Sales tax can be difficult depending on the state where your business is located and the states where Amazon shuffle inventory in warehouses
  • Commingling less-than-quality merchandise can be mistakenly sent to your customers
Cons:
  • Shipping: you will have to store and deliver your stickers yourself (USPS, FedEx and UPS).
  • You will have to handle customer inquiry and returns.
Cons:
  • Shipping: Sellers are responsible for calculating shipping costs as well as shipping the item to the buyer.
  • Sellers are responsible for making their policies clear (shipping, returns, refunds, etc.) to customers
  • Sellers will have to answer customer inquiries


Amazon has the convenience of FBA and having a lot of marketing tools to boost sales. Its drawback is the lack of control over your inventory. 

eBay and Etsy sellers would've more control over the delivery of their goods but will have to make extra effort in handling policies and customer service. 

Seller Fees

It’s also important to take note how much you’ll have to spend in order to earn.

AMAZON EBAY ETSY
Pros:
  • If the seller ships on their own, Amazon pays a Shipping Credit on every sale to cover shipping costs.
Pros:
  • Basic eBay account has 50 zero listing insertion fee.
  • Past 50 items, the listing fee is $0.35
  • PayPal integrated
  • Upgrades: Optional fees such as Optional Listing Upgrades, Optional Promoted Listings, Classified Listing Fees
Pros:
  • Has the lowest listing fee and sale fee.
Cons:
  • Shipping credit is comparably lower than what seller spent on shipping costs
  • FBA storage fees ($0.69 per cubic foot for January to September) and fulfillment fees ($2.41 for 1 lb or less per unit) can chip away profit
  • Seller will have to pay for referral fees ($0.99 per item for individual seller accounts)
Cons:
  • Seller will have to pay for the Final Value Fee when a sale has been made (10% for most items of sellers with basic eBay account)
  • Shipping fee is based on the shipping method chosen by the buyer
  • Sellers may also pay a Punitive Fee if they don't abide eBay's rules.
  • If customer chooses to pay through Paypal, seller’s Paypal fees are 2.9% plus $0.3 of the total selling price within US

Cons:
  • Seller will have to pay for listing fees ($0.20), sale fee (3.5%), shipping label fees, shipping fees, transaction fees (5%), VAT, payments processing fees (3% + $0.25)
  • Paypal transaction fee is 5%


Etsy have the lowest listing fee and sale fee. Even if it has the most number of expenses, the expenses are comparably smaller than Amazon. eBay has a good feature of 50 zero listing insertion fee for beginning business people. But sum of fees may not be as constant based on shipping fees and the punitive fee. 

Amazon has the most predictable sum of costs.

Customization for Brand Visibility

The end goal of having being a seller in a MarketPlace website is to lead them into your webstore. One way to do that is to put the link of your webstore and social media channels to your Store Page.

AMAZON EBAY ETSY
  • High competition, more difficulty standing out.
  • No means for brand visibility.
  • Can include a logo, description, color scheme, layout and customer ratings
  • Can include Custom Pages about your Brand 
  • Can arrange items by gallery view or list view by price, date or other options
  • Can arrange items into galleries
  • Can include a search box
  • You can put in a logo and banner. 
  • Advanced customization options allows you to create a collage and/or a carousel of product images
  • Advanced customization options can add featured items on the top part of the shop page
  • Can include a video in the About Page
  • Store page has no page links, all sections form a lengthy scrolldown

You can buy templates for eBay and Etsy for those who are not very familiar with HTML coding. 

And the Winner…

For Exposure and Ease of Selling, Amazon wins. 

For Seller Fee, Etsy is more preferable. While both Etsy and eBay got a tie on Customization for Brand Visibility.

For someone who has never sold online before, Amazon can be advantageous because they will handle shipping for you while having a large customer base. You can put your Webstore name in your product images and product landing pages for brand visibility. 

However, if you want to start small and and are more ready to handle shipping and customer service as practice to having your own webstore in the future, Etsy could be for you. But with the smallest traffic among the three, expect to have lesser sales. 

In 2003, Chris Bucci of HeartSticker.com started with 10,000 Oregon heart stickers. It became a national sticker business. Their trademark stickers are shape of states with a heart on it. It sold throughout the country in small stores, supermarkets and airports, expanding their products to patches, clothing and drinkware. In 2018, it has an annual revenue of $4.2 million.

In the same year, four avid ocean enthusiasts invested $50,000 on stickers and clothing based on their tattooed words, "Salt Life". On 2018, they have net sales worth $395.5 million.

Business Sticker Brochure Chip Gold Pen Card from MaxPixel.net

In 2007, Elliot Nachwalter sold more than $1 million worth of merchandise when he created the  "1.20.09" sticker -the last day of George Bush as a president.

You love what you do. You print. You create. Your designs became your signature which you put on your things and home. But what if you can earn by the side? Especially when people are complimenting your designs and asking where you bought them? 

You already have a printer and a cutter. Can you smell the business opportunity?

Markets You Can Tap for Your Sticker Printing Business
Like any other business, sticker printing business requires planning, marketing and a good work ethic. 

Depending on how much time and money that you’re willing to invest, you can tap into any of these markets.

Custom Sticker Printing

In Custom Sticker Printing Business, you either design and print vinyl stickers for them or they give you the design that they want you to print. You can be a label maker that customizes labels to for them.

Custom Sticker Local Beer by Sticker Giant of Flickr

Custom stickers give expression to businesses that they can give away to promote a product or their company. Not everyone can resist free stickers, especially if it’s aesthetically pleasing.

Promotional Stickers
When businesses want to tap into the mobile market, they would put their logos on stickers which can be handed out to spread brand awareness. Custom stickers like this can be in the form of car decals and bumper stickers.

Business Card Stickers
Another way to promote a business is to put it in their marketing products where official website or contact number could be seen. This kind of custom stickers promote businesses and gives a way for potential customers/clients to reach them.

Return Address Labels
Another way for companies to look professional is to have a customized return address label for instant brand recognition. 

Product Label Stickers
Packaging and labeling can be expensive. But businesses can spruce up plain packaging with professionally-made labels. For example, businesses that sell expensive beauty products would go well with glossy label stickers. Label makers can make a killing by having to print different label sizes to fit their clients’ needs.

Company Logo Wall Decal
Businesses can make a professional impression to visitors by having their logo as part of their main office’s interior design.

Design Art Stickers

Dragon Sticker by StickerGiant of Flickr.

This is the niche where artists have the most freedom. You create whatever art you want and people use it to beautify their rooms or belongings. Cute stickers are often the most popular for crafts people.

Wall Decals
This can include long continuous prints or groups of vinyl stickers positioned strategically on the wall to create a wallpaper effect. The advantage of wall decals is that they make rooms easy to design and redesign.

Art Stickers for Tumblers, Laptops, Etc.
Your own style is your own brand. Make your art stickers available in different sizes because you never know if they want it on their notebooks or on their laptops. Hydro flask stickers sell well for gym rats who want to spruce up their water bottles.

Holiday/Event Stickers
Aesthetic stickers can be used to put more emphasis to the theme of the occasion. You can sell birthday themed printables, christmas printables and halloween printables. These can range from small cute stickers that can be put on plain party supplies to wall decals. Put your own spin to these occasion stickers.

Planner Stickers
This is another way for label makers to make money. With the New Year coming up, planners are in demand and so are planner stickers that are going to help people reach their weekly and monthly goals. Once again, you can put your own spin on how you can help people organize through your aesthetic stickers. 

Setting Up Your Sticker Shop

You got style and you got skills. However, just randomly posting your stickers on some seller site and hoping for the best would end up with disappointment especially if you don’t make a single sale. 

The idea of making money through what you love to do and what you do best can be thrilling. But you get results when you’re backed with informed decisions. So let’s get started. 

Sell Physical Stickers or Printables Online?

Why not both?

Printables are for customers who have their own printer and cutting machines. They just need your aesthetics for their designing needs. 

Stickers are for customers who don’t have the tools but still love your work enough to make them want them. Depending on what sticker you wanted to sell (such as the state heart stickers), you can sell them to distributors and retailers (such as craft stores and tourist shops). 


Seller Sites vs Print-on-Demand Dropshipping: What is the Best Shop to Sell Your Stickers?




amazon, ebay, etsy and shipify vs redbubble, printful and society6

With seller sites such as Shopify, Etsy, eBay and Amazon, you print and deliver the stickers to these websites for them to be distributed to people who would order from you. Or you deliver the items straight away to the customers. 

With Print-on-Demand Dropshipping sites such as RedBubble, Printful and Society6, you upload your art which can be printed on a variety of things such as stickers, mugs and posters. People who like your print on these items would order them and the sites would print and deliver it to them for you. 

Print-on-Demand Dropshipping

Print-on-Demand Dropshipping sites may sound ideal for sellers who don’t have printers. But the risks of these sites are:

The artist commission can be low.
When you’re in these sites, you’re competing with other talented artists. One way to encourage browsers to buy from you is by lowering your commission and thus, lowering your products’ prices.


Artist can stay competitive in print-on-demand websites by lowering their commission.

The artist has no control over the quality of their own goods. 
Your buyers may end up with less than quality prints that would discourage them from further buying. For example, they may receive a supposed full print shirt which may have missed in the armpit areas. (Yes, it happens.)

This is why artists are advised to buy their own print on every product for quality testing. Which is kind of a hassle. 

But if you have a printer and your own cutting machine, why not take control? 

Seller Sites

You can start small with stickers first before going to other products like shirts. Or you can just plan to sell stickers only. Seller sites can give you opportunity and control over quality and what you earn. These can be:

MarketPlace Websites

In these websites, you don’t own your store and you don’t control the platform. However, you’ll have a lot of traffic from their huge number of visitors.

I. Amazon

  • Amazon has a 2018 revenue of $232.887 billion (30.93% increase from 2017).

  • Has Amazon Handmade Category to compete with Etsy.

  • Their delivery method, Fulfillment by Amazon (FBA) program, is 50-80% cheaper than shipping from your home/warehouse to customers.



II. eBay
  • EBay has 2018 revenue of $10.746 billion (8.25% increase from 2017).

  • Unlike Amazon where buyers look for standardized name-brand products, eBay is the home for unique deals and items. 

  • Gives sellers an identity separate from eBay with customizable storefronts, About Me pages and upfront seller member ID and feedback. 

III. Etsy
  • Etsy has a 2018 revenue of $603.7 million (31.1% increase from 2017).

  • Etsy focuses on hand-crafted or vintage goods including stickers and printables.

  • It also has a customizable Store page for sellers.

WebStore Websites

In this kind of website, you’ll own your own store. However, you’ll have to build up your own traffic in order to have a decent customer base.

I. Shopify
  • Shopify's total 2018 revenue is $1.073 billion (59% increase from 2017).

  • Shopify integrates with top marketing tools such as Yoast, an SEO tool.

  • Hard to sell downloadable or digital products such as printables. 

MarketPlace Website vs Webstore Site


Pros Cons
MarketPlace Website
  • Large number of visitors
  • Visitors are undefined and are not likely looking for your branding.
  • Difficulty in making your own brand.
  • You do not control your own platform and your account can be terminated upon their discretion.
WebStore Site
  • Will have visitors who are looking for your brand and are most likely to buy.
  • Ability to create your own brand.
  • Ability to build a loyal and growing customer base.
  • Will need a killer marketing strategy to create traffic.


MarketPlace websites have a lot of traffic, however, that traffic is undefined. It means they're not looking for your brand. 

You do not own your business in a marketplace website. Even if you don't break the rules, even if you've been selling for a long time, your account can get suspended or even terminated without notice.

A bubble of negative feedback, a misunderstanding or being associated with another banned account can cost weeks of lost business as you try to get back your account. In Amazon, some sellers would leave fake negative reviews on their competition, causing Amazon to ban the account. 

If you’re looking to have your sticker printing business as one of your main streams of income, having a webstore is a must. But you can build a customer base from MarketPlace websites then lead them to your webstore where you can give them a better experience of what you have to offer. 

You don’t have to start with both an account in a marketplace website and a webstore at the same time. You can build audience first in a marketplace website then build a webstore. 

NEVER forget that you’ll have to build your brand. Marketplace websites can give a rush of instant money gratification, and sellers can get too comfortable that they forget they don’t own their own business if they lay all their eggs in marketplace websites. 

In your WebStore, you can build an email list and social media presence where you can build customer loyalty and making your brand name a household name in their minds.

The question now is, which marketplace site would be the best platform for you?

Which MarketPlace Website is the Best Option to open my own Sticker Shop?

Before we compare all channels, let’s compare first between being a seller in a large online shop or having your own online shop.

Exposure

Getting higher traffic increases sales and customer-followers that you would soon lead to your future webstore.


AMAZON EBAY ETSY
Pros:
  • Tend to show up in Google searches
  • 15% of all commerce related searches start on their platform
  • Large visitor base
Pros:
  • Second largest visitor base.
  • Visitor base is more defined by their search for unique/specific items.
Pros:
  • Visitors are most likely looking for handmade items such as stickers and printables.
Cons:
  • High competition
  • Visitors are either undefined (simply browsing) or looking for standard items of your product category
  • Seller has more difficulty standing out.
Cons:
  • Customers are huge bargain hunters and will haggle with seller and seller’s customer service.
Cons:
  • 25x smaller than eBay


As one can see, Amazon has the biggest visitor base from the website itself and Google. The drawback is the difficulty of building a brand. eBay and Etsy visitors are more defined in their searches. But eBay visitors are haggle hunters while Etsy’s drawback is having the smallest visitor base. 

Ease of Selling

The easier you can use your sales channel, the higher you’d be able to sell your stickers.

AMAZON EBAY ETSY
Pros:
  • FBA stores products and fulfills orders
  • Amazon Customer Service handles returns and questions of customers
  • Marketing: has a wide array of marketing tools.
Pros:
  • Easy to use, can be set up in a few hours
  • Marketing: has promotion boxes in the left side navigation bar of the seller’s eBay store which helps the eBay search engine find them through the seller’s use of keywords
  • Shipping: has an eBay online shipping calculator for sellers
Pros:
  • Easy to get started and set up shop
  • Marketing: intuitive marketing tools: easy to create coupon codes and other promotions
  • Easy to move to another platform
Cons:
  • Tracking inventory can be difficult since you can’t keep an eye on your product’s storage.
  • Sales tax can be difficult depending on the state where your business is located and the states where Amazon shuffle inventory in warehouses
  • Commingling less-than-quality merchandise can be mistakenly sent to your customers
Cons:
  • Shipping: you will have to store and deliver your stickers yourself (USPS, FedEx and UPS).
  • You will have to handle customer inquiry and returns.
Cons:
  • Shipping: Sellers are responsible for calculating shipping costs as well as shipping the item to the buyer.
  • Sellers are responsible for making their policies clear (shipping, returns, refunds, etc.) to customers
  • Sellers will have to answer customer inquiries


Amazon has the convenience of FBA and having a lot of marketing tools to boost sales. Its drawback is the lack of control over your inventory. 

eBay and Etsy sellers would've more control over the delivery of their goods but will have to make extra effort in handling policies and customer service. 

Seller Fees

It’s also important to take note how much you’ll have to spend in order to earn.

AMAZON EBAY ETSY
Pros:
  • If the seller ships on their own, Amazon pays a Shipping Credit on every sale to cover shipping costs.
Pros:
  • Basic eBay account has 50 zero listing insertion fee.
  • Past 50 items, the listing fee is $0.35
  • PayPal integrated
  • Upgrades: Optional fees such as Optional Listing Upgrades, Optional Promoted Listings, Classified Listing Fees
Pros:
  • Has the lowest listing fee and sale fee.
Cons:
  • Shipping credit is comparably lower than what seller spent on shipping costs
  • FBA storage fees ($0.69 per cubic foot for January to September) and fulfillment fees ($2.41 for 1 lb or less per unit) can chip away profit
  • Seller will have to pay for referral fees ($0.99 per item for individual seller accounts)
Cons:
  • Seller will have to pay for the Final Value Fee when a sale has been made (10% for most items of sellers with basic eBay account)
  • Shipping fee is based on the shipping method chosen by the buyer
  • Sellers may also pay a Punitive Fee if they don't abide eBay's rules.
  • If customer chooses to pay through Paypal, seller’s Paypal fees are 2.9% plus $0.3 of the total selling price within US

Cons:
  • Seller will have to pay for listing fees ($0.20), sale fee (3.5%), shipping label fees, shipping fees, transaction fees (5%), VAT, payments processing fees (3% + $0.25)
  • Paypal transaction fee is 5%


Etsy have the lowest listing fee and sale fee. Even if it has the most number of expenses, the expenses are comparably smaller than Amazon. eBay has a good feature of 50 zero listing insertion fee for beginning business people. But sum of fees may not be as constant based on shipping fees and the punitive fee. 

Amazon has the most predictable sum of costs.

Customization for Brand Visibility

The end goal of having being a seller in a MarketPlace website is to lead them into your webstore. One way to do that is to put the link of your webstore and social media channels to your Store Page.

AMAZON EBAY ETSY
  • High competition, more difficulty standing out.
  • No means for brand visibility.
  • Can include a logo, description, color scheme, layout and customer ratings
  • Can include Custom Pages about your Brand 
  • Can arrange items by gallery view or list view by price, date or other options
  • Can arrange items into galleries
  • Can include a search box
  • You can put in a logo and banner. 
  • Advanced customization options allows you to create a collage and/or a carousel of product images
  • Advanced customization options can add featured items on the top part of the shop page
  • Can include a video in the About Page
  • Store page has no page links, all sections form a lengthy scrolldown

You can buy templates for eBay and Etsy for those who are not very familiar with HTML coding. 

And the Winner…

For Exposure and Ease of Selling, Amazon wins. 

For Seller Fee, Etsy is more preferable. While both Etsy and eBay got a tie on Customization for Brand Visibility.

For someone who has never sold online before, Amazon can be advantageous because they will handle shipping for you while having a large customer base. You can put your Webstore name in your product images and product landing pages for brand visibility. 

However, if you want to start small and and are more ready to handle shipping and customer service as practice to having your own webstore in the future, Etsy could be for you. But with the smallest traffic among the three, expect to have lesser sales.