Posted by jinson on 7/20/2011 01:12:00 PM 8 comments
Printers and printer accessories such as printer ink cartridges are some of the most popular electronic products as far as Internet-based selling are concerned.
Why Sell Online?
Online marketing offers dealers and retailers certain unique advantages that are not found when selling through a traditional brick-and-mortar store. First of all, Internet-based retailing can reduce your overhead tremendously. With an online selling portal, there is no longer a need for maintaining a physical storefront.
Again, most real-world stores require at least a couple of staff members to greet customers, handle enquiries about the various types and models of printer ink cartridges in stock, maintain inventory, take care of the billing and sales, and so on. Internet storefronts, on the other hand, are almost fully automated and require little attention once they are properly set up. This has the added advantage of ensuring that your business is no longer confined to regular operating hours. The nature of these online portals makes it possible for them to operate 24/7 with little human input. The money saved on rent, staff salaries, utilities, insurance, and and so on can instead be channeled toward expanding the inventory.
Finally, with online marketing, retailers are no longer restricted to the local market. Most online businesses ship their products nationwide and even ship internationally if the quantity is large enough to merit the effort.
Effective Online Marketing Strategies
Successfully setting up an online store requires a significant amount of research and careful preparation. Hiring professional web marketing consultants ensures that your site is easily navigable and able to handle the kind of traffic you are hoping for.
Have someone outside the team such as close friend or family member test the site before unveiling it. Ask how they found the site navigation and whether they found it easy to find and compare products. What about any doubts or questions? Were the FAQs and other resources able to clarify them?
Most online stores are able to provide a larger list of products and services when compared to their real-world counterparts. One major reason for this, apart from the freeing up of valuable capital, is the fact that customers do not expect to take home a product immediately when shopping online. This makes it easier for business to experiment with various sourcing methods such as drop shipping, leading to greater flexibility in product sourcing and delivery.
Even if the a particular model of printer ink cartridges is not immediately available, most online marketing models have options for customers to leave their contact details such as e-mail IDs, cell phone numbers, and so on, so that they can be contacted once the product is in stock. This feature also makes it possible for businesses to keep updated lists of their regular customers and their preferences. With this information, it becomes possible for retailers to regularly contact customers with personalized product recommendations and deals, leading to better sales. Thus, if a customer usually buys a particular model of Canon cartridges or HP Deskjet cartridges, then you can contact them with special offers related to compatible laser toner cartridges.
Finally, monitor your website on a regular basis, and make sure all the information, especially the pricing of the printer ink cartridges, is up to date. Regularly inspect the efficiency of you customer support team, including response speed and the quality of help provided.
About the Author: Andrew Yeung is president of CompAndSave, a leading online provider of premium printer ink cartridges, including remanufactured and compatible printer ink cartridges. With deals every month and a 1-year guarantee of quality, CompandSave provides an easy way for people and businesses to purchase printer ink and accessories.
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