Aug 29, 2011

For business owners and webmasters charged with the task of maintaining a web presence, Google's recent introduction of the Panda algorithm could spell big changes for one's method of operation.  By definition, an algorithm is a logical sequence of steps for solving a problem that can be translated into a computer program. Admittedly, the definition leaves many people begging the question, "so, what's the problem?" The answer is simple - content farms and spam sites.

So, what does this mean exactly?  Well, recent news headlines confirm that Google is taking measures to prevent the continuation of content farming -- thereby improving the opportunity of legitimate site owners to increase their web page rankings.  Google made the algorithm announcement a little over four weeks ago, confirming their substantial changes.  In most cases, Google algorithm changes go unnoticed by the general public.  However, the upcoming amendments will have a big effect on roughly 12 percent of all Internet searches in the United States. Twelve percent translates to massive numbers when compared to the millions upon millions of searches that take place every day. 

Content farming is generally described as the publication of websites with shallow or low quality content.  The algorithm change will also have an impact on sites that do not contain original content, but instead pull stolen content from other websites. This type of site has become known as a "scraper site."  Most of the time, content farm and scraper sites are designed to maximize page rank within a certain keywords set, while foregoing the development and publication of quality content.  And more often than not, the goal of these sites is to lure consumers in order to turn a profit.  Both types of site have becoming increasingly irritating to the average Internet user, and major search engines are starting to take notice. 

The Google algorithm amendment began in January of 2010.  At that point, engineers at Google were already concerned about content farming and scraper sites, but were at a loss as to how to correct the problem.  One search engine took measures to block sites that its users reported as being spam sites.  The search engine gained a lot of attention and notoriety, not to mention praise, for making efforts to protect Internet users.  And now some people believe that the action taken by said search engine prompted Google get serious about making changes.

In short, website owners and webmasters who have developed a habit of simply regurgitating unoriginal content, or stuffing a spam site with key words just to gain page rank, will find themselves on the receiving end of a Google "spring cleaning" session.  As a result, many website owners will turn to professionals to get help for improving the content of their web pages. And given the fact that so many people will be affected by the algorithm change, it's safe to say that the face of the Internet (at least on the part of Google) will be changed forever. All in all, the change will change the way many people surf the web, and will likely mean big benefits for webmasters running high quality websites.  No more competing for page rank with websites that offer no beneficial content, and no more spam sites that waste time.



About the Author: 
Andrew Yeung is president of CompAndSave, a leading online provider of premium printer ink cartridges, including remanufactured and compatible printer ink cartridges. With deals every month and a 1-year guarantee of quality, CompandSave provides an easy way for people and businesses to purchase printer ink and accessories.

Learn about CompandSave's deals and news from the world of printing by following us on FacebookTwitterLinkedIn and Google+!
Monday, August 29, 2011 Andrew Yeung
For business owners and webmasters charged with the task of maintaining a web presence, Google's recent introduction of the Panda algorithm could spell big changes for one's method of operation.  By definition, an algorithm is a logical sequence of steps for solving a problem that can be translated into a computer program. Admittedly, the definition leaves many people begging the question, "so, what's the problem?" The answer is simple - content farms and spam sites.

So, what does this mean exactly?  Well, recent news headlines confirm that Google is taking measures to prevent the continuation of content farming -- thereby improving the opportunity of legitimate site owners to increase their web page rankings.  Google made the algorithm announcement a little over four weeks ago, confirming their substantial changes.  In most cases, Google algorithm changes go unnoticed by the general public.  However, the upcoming amendments will have a big effect on roughly 12 percent of all Internet searches in the United States. Twelve percent translates to massive numbers when compared to the millions upon millions of searches that take place every day. 

Content farming is generally described as the publication of websites with shallow or low quality content.  The algorithm change will also have an impact on sites that do not contain original content, but instead pull stolen content from other websites. This type of site has become known as a "scraper site."  Most of the time, content farm and scraper sites are designed to maximize page rank within a certain keywords set, while foregoing the development and publication of quality content.  And more often than not, the goal of these sites is to lure consumers in order to turn a profit.  Both types of site have becoming increasingly irritating to the average Internet user, and major search engines are starting to take notice. 

The Google algorithm amendment began in January of 2010.  At that point, engineers at Google were already concerned about content farming and scraper sites, but were at a loss as to how to correct the problem.  One search engine took measures to block sites that its users reported as being spam sites.  The search engine gained a lot of attention and notoriety, not to mention praise, for making efforts to protect Internet users.  And now some people believe that the action taken by said search engine prompted Google get serious about making changes.

In short, website owners and webmasters who have developed a habit of simply regurgitating unoriginal content, or stuffing a spam site with key words just to gain page rank, will find themselves on the receiving end of a Google "spring cleaning" session.  As a result, many website owners will turn to professionals to get help for improving the content of their web pages. And given the fact that so many people will be affected by the algorithm change, it's safe to say that the face of the Internet (at least on the part of Google) will be changed forever. All in all, the change will change the way many people surf the web, and will likely mean big benefits for webmasters running high quality websites.  No more competing for page rank with websites that offer no beneficial content, and no more spam sites that waste time.



About the Author: 
Andrew Yeung is president of CompAndSave, a leading online provider of premium printer ink cartridges, including remanufactured and compatible printer ink cartridges. With deals every month and a 1-year guarantee of quality, CompandSave provides an easy way for people and businesses to purchase printer ink and accessories.

Learn about CompandSave's deals and news from the world of printing by following us on FacebookTwitterLinkedIn and Google+!

Aug 21, 2011

Search Engine Optimization (SEO) is that discipline in website design concerned with ensuring that the websites receive high rankings in the free search pages and thus get displayed often and high up the list.

There are many ways that this works and the Google and Yahoo search engines have different algorithms. The common and easiest way is to continually have new content on the website so that the spider bots re-index that site often. Google do not advertize their Algorithm so when it changes, as it does about twice a year, the SEO companies have to scramble to find out what has changed and adjust their techniques accordingly.

But an important element to SEO and the way that the search engines rank pages are the number of relevant links to that page that exist. Link building is a tedious and pains taking task. But if one wants a secure position on the search engine popularity stakes it is an essential occupation.

There are many ways to build links and each one has to be done individually unless you join a link farm. It is advised that link farms are in fact regarded as “Black Hat” and may well result in you losing rating instead of improving your position.

Here are a few positive way of link building.

1. Link Exchange. There are many website out there which are in a similar position to you. They want links and are happy to list your link on their site if you list theirs on your own. There are dangers that must be taken into account here. The Search engines rate not only the quantity of the links but also the quality and relevance. So if your website is selling printer ink cartridges and shipping nationwide all links to IT websites that have printers, computers and peripherals are highly relevant and earn good marks. But if you are a local pharmacy in downtown Dayton Ohio and have a link to a private investigator in Singapore then there is no relevance and you may get downgraded. The second point is that the Search engines like links form highly rated companies. It is therefore important to check out the companies you wish to exchange links with and if they are poorly rated it is worth taking a view first.

2. Online Directory. There are a number of these that categorize and list many businesses and have back links to them. The dangers of relevance and quality apply here.

3. Build your own lists. Creating "10 Easy ways to ????" is a kind of list that gets many hits and have a “Link to this site” available for visitors to download while accepting uploads.

4. Become an Expert. A well ordered website with relevant accurate information clearly explained and easily understood is bound to attract links.

5. Trade articles' Blogs. If you can get articles published on other websites linking to you in return for you publishing their articles your score will automatically increase.

Writing fresh content is very important for SEO but having a well built and link program will greatly enhance your search engine ranking.



About the Author: 
Andrew Yeung is president of CompAndSave, a leading online provider of premium printer ink cartridges, including remanufactured and compatible printer ink cartridges. With deals every month and a 1-year guarantee of quality, CompandSave provides an easy way for people and businesses to purchase printer ink and accessories.

Learn about CompandSave's deals and news from the world of printing by following us on FacebookTwitterLinkedIn and Google+!
Sunday, August 21, 2011 Andrew Yeung
Search Engine Optimization (SEO) is that discipline in website design concerned with ensuring that the websites receive high rankings in the free search pages and thus get displayed often and high up the list.

There are many ways that this works and the Google and Yahoo search engines have different algorithms. The common and easiest way is to continually have new content on the website so that the spider bots re-index that site often. Google do not advertize their Algorithm so when it changes, as it does about twice a year, the SEO companies have to scramble to find out what has changed and adjust their techniques accordingly.

But an important element to SEO and the way that the search engines rank pages are the number of relevant links to that page that exist. Link building is a tedious and pains taking task. But if one wants a secure position on the search engine popularity stakes it is an essential occupation.

There are many ways to build links and each one has to be done individually unless you join a link farm. It is advised that link farms are in fact regarded as “Black Hat” and may well result in you losing rating instead of improving your position.

Here are a few positive way of link building.

1. Link Exchange. There are many website out there which are in a similar position to you. They want links and are happy to list your link on their site if you list theirs on your own. There are dangers that must be taken into account here. The Search engines rate not only the quantity of the links but also the quality and relevance. So if your website is selling printer ink cartridges and shipping nationwide all links to IT websites that have printers, computers and peripherals are highly relevant and earn good marks. But if you are a local pharmacy in downtown Dayton Ohio and have a link to a private investigator in Singapore then there is no relevance and you may get downgraded. The second point is that the Search engines like links form highly rated companies. It is therefore important to check out the companies you wish to exchange links with and if they are poorly rated it is worth taking a view first.

2. Online Directory. There are a number of these that categorize and list many businesses and have back links to them. The dangers of relevance and quality apply here.

3. Build your own lists. Creating "10 Easy ways to ????" is a kind of list that gets many hits and have a “Link to this site” available for visitors to download while accepting uploads.

4. Become an Expert. A well ordered website with relevant accurate information clearly explained and easily understood is bound to attract links.

5. Trade articles' Blogs. If you can get articles published on other websites linking to you in return for you publishing their articles your score will automatically increase.

Writing fresh content is very important for SEO but having a well built and link program will greatly enhance your search engine ranking.



About the Author: 
Andrew Yeung is president of CompAndSave, a leading online provider of premium printer ink cartridges, including remanufactured and compatible printer ink cartridges. With deals every month and a 1-year guarantee of quality, CompandSave provides an easy way for people and businesses to purchase printer ink and accessories.

Learn about CompandSave's deals and news from the world of printing by following us on FacebookTwitterLinkedIn and Google+!

Aug 10, 2011

Traditionally when it comes to using a photo paper, resin-coated or RC papers are the first choice. RC paper is traditional gloss or semi-matte paper that we are familiar with when we think of a photograph. It consists of a paper base sealed by polyethylene layers which makes it water-resistant to a considerable degree. It is also pretty resistant to scratches and grazes.

RC papers are known for their exceptional image quality that they impart to photographs. The black areas are rich deep and profound, whereas the white parts are highly developed on an RC paper. Outstanding picture quality is what makes RC papers the first choice of professional photographers when it comes to photo paper.

Fiber papers are made from wood pulp, but they also contain some distinctive plant fiber that gives them their unique character. They are handmade or manufactured by machines. Some papers are also supplemented with special additives. The substrate is usually cotton fiber or high-grade wood pulp. A surface coating is provided on the top of the paper base. But there is no resin layer here which makes it easy for the ink to pass through the porous layers and is held by the paper fiber itself.

This photo paper can hold more ink than the non-permeable resin layer photos. This is what gives the photos a richer quality with deeper colors. The photo reflects better print quality because the texture and quality of the base fibers can be seen through the receptive layer.

The biggest disadvantage of using fiber paper for photographs is the inconsistence quality that it delivers. This is because not all fiber paper uses high-quality cotton rag fiber or wood pulp. That is why they are all not of the same quality. Low-quality materials can produce low-grade prints that can look blurry and smudged.

With an RC paper, the imperfections in quality are compensated by the resin coating. Industry experts are unanimous in their opinion that coatings are the most important part of paper making. It is the coating that determines the ink-dispersing process – a factor that is intrinsically connected with the final picture quality. In RC paper, the porous top layers allow the ink to pass through and then dry up instantly when trapped between the coating and the resin layer. This is what is responsible for perfect consistency in quality, smooth texture, and ultra-high photo quality.

Photo paper cost with RC paper can be scaled down considerably by using low-grade paper fiber because they have little consequence on the final product. The disadvantage of using RC paper is the lower saturation levels that it sometimes reflects. Also, because of the consistency in quality, photos may look clinical and bland when compared to photos developed on a high-quality fiber-based paper.

By the same measure, photos developed on fiber paper are more expressive and give a certain depth to the images. Photo paper made of fiber, especially those made of low grade wood pulp and cotton fiber, can affect the quality of printing. Another disadvantage is the high cost of high-grade fiber paper.


About the Author: 
Andrew Yeung is president of CompAndSave, a leading online provider of premium printer ink cartridges, including remanufactured and compatible printer ink cartridges. With deals every month and a 1-year guarantee of quality, CompandSave provides an easy way for people and businesses to purchase printer ink and accessories.

Learn about CompandSave's deals and news from the world of printing by following us on FacebookTwitterLinkedIn and Google+!
Wednesday, August 10, 2011 Andrew Yeung
Traditionally when it comes to using a photo paper, resin-coated or RC papers are the first choice. RC paper is traditional gloss or semi-matte paper that we are familiar with when we think of a photograph. It consists of a paper base sealed by polyethylene layers which makes it water-resistant to a considerable degree. It is also pretty resistant to scratches and grazes.

RC papers are known for their exceptional image quality that they impart to photographs. The black areas are rich deep and profound, whereas the white parts are highly developed on an RC paper. Outstanding picture quality is what makes RC papers the first choice of professional photographers when it comes to photo paper.

Fiber papers are made from wood pulp, but they also contain some distinctive plant fiber that gives them their unique character. They are handmade or manufactured by machines. Some papers are also supplemented with special additives. The substrate is usually cotton fiber or high-grade wood pulp. A surface coating is provided on the top of the paper base. But there is no resin layer here which makes it easy for the ink to pass through the porous layers and is held by the paper fiber itself.

This photo paper can hold more ink than the non-permeable resin layer photos. This is what gives the photos a richer quality with deeper colors. The photo reflects better print quality because the texture and quality of the base fibers can be seen through the receptive layer.

The biggest disadvantage of using fiber paper for photographs is the inconsistence quality that it delivers. This is because not all fiber paper uses high-quality cotton rag fiber or wood pulp. That is why they are all not of the same quality. Low-quality materials can produce low-grade prints that can look blurry and smudged.

With an RC paper, the imperfections in quality are compensated by the resin coating. Industry experts are unanimous in their opinion that coatings are the most important part of paper making. It is the coating that determines the ink-dispersing process – a factor that is intrinsically connected with the final picture quality. In RC paper, the porous top layers allow the ink to pass through and then dry up instantly when trapped between the coating and the resin layer. This is what is responsible for perfect consistency in quality, smooth texture, and ultra-high photo quality.

Photo paper cost with RC paper can be scaled down considerably by using low-grade paper fiber because they have little consequence on the final product. The disadvantage of using RC paper is the lower saturation levels that it sometimes reflects. Also, because of the consistency in quality, photos may look clinical and bland when compared to photos developed on a high-quality fiber-based paper.

By the same measure, photos developed on fiber paper are more expressive and give a certain depth to the images. Photo paper made of fiber, especially those made of low grade wood pulp and cotton fiber, can affect the quality of printing. Another disadvantage is the high cost of high-grade fiber paper.


About the Author: 
Andrew Yeung is president of CompAndSave, a leading online provider of premium printer ink cartridges, including remanufactured and compatible printer ink cartridges. With deals every month and a 1-year guarantee of quality, CompandSave provides an easy way for people and businesses to purchase printer ink and accessories.

Learn about CompandSave's deals and news from the world of printing by following us on FacebookTwitterLinkedIn and Google+!

Aug 9, 2011

People perform billions of searches on the internet via search engines every year. This certainly is a huge volume of traffic by any estimate. It is no wonder that the internet offers excellent online marketing prospects for entrepreneurs.

Will a large quantum of searches guarantee that your prospective customer will find your website on the first two pages of big names like Google, Bing and YAHOO?   This will not happen unless your website has a high ranking.

If your website does not have a high ranking, you cannot expect Google to display your name on the first results. It will also mean you will lose out on reaching your target audience. Losing out visibility means you will be outperformed by competitors in your business. To be one-upping over your rivals in online marketing, you will need to optimize your website first.

How Do I Run A Successful SEO Campaign?

Search engine optimization is certainly no duck soup. Ask any novice who has tried to search for his or her website by typing in run-of-the mill keyword phrases. The answer will be loud and clear. You are nowhere in the reckoning if your keywords not chosen with care.  Wrong keywords are not the only reason why your SEO campaign has failed to take off. There are some common concerns that need to be addressed in any online marketing campaign.

Defining the Goals

This is the launching pad for any online marketing campaign. You must first make your objectives clear. Decide whether you want to get more clicks, or an increase in clickthrough rate or an improvement in your return on investment.

Selecting the Right Keyword Phrases

Targeted keyword drives organic traffic. By choosing relevant keywords and placements you can reach your targeted audience more easily.  This means you have to select a phrase that uniquely describes your business. Moreover, to have an edge over others, you may add relevant keyword variations, and think of using colloquial terms, synonyms and alternative spellings.

Optimizing For Conversions

For successful online marketing, your ads must convert to mean more business for you. This means users must complete the action that you intend them to do.  If they do not, then, you need to evaluate your website design. Enhance the effectiveness of your website by improving content, adding catchy graphics, and by making it easy to navigate. You can try some tools which will enable you to test different versions of your website content such as wording, images and layout.

Setting Up Your Profile on Popular Social Networking Sites

You can go places by setting up your profile on Facebook, Twitter or Digg. People in such sites can be very responsive to your business promotional campaigns.

Finally Test and Amend Your Campaign

Analyze your present performance and determine the shortcomings so that you can make effective strategies to move ahead. For example, if you find that visitors are not responding to a specific call-for-action, cancel it and modify.

Success in online marketing will take time. You may not be able to jump straightway to the top rankings on Google and Yahoo but sooner or later you will reach there if you keep monitoring and maintaining your website.



About the Author: 
Andrew Yeung is president of CompAndSave, a leading online provider of premium printer ink cartridges, including remanufactured and compatible printer ink cartridges. With deals every month and a 1-year guarantee of quality, CompandSave provides an easy way for people and businesses to purchase printer ink and accessories.

Learn about CompandSave's deals and news from the world of printing by following us on FacebookTwitterLinkedIn and Google+!
Tuesday, August 09, 2011 Andrew Yeung
People perform billions of searches on the internet via search engines every year. This certainly is a huge volume of traffic by any estimate. It is no wonder that the internet offers excellent online marketing prospects for entrepreneurs.

Will a large quantum of searches guarantee that your prospective customer will find your website on the first two pages of big names like Google, Bing and YAHOO?   This will not happen unless your website has a high ranking.

If your website does not have a high ranking, you cannot expect Google to display your name on the first results. It will also mean you will lose out on reaching your target audience. Losing out visibility means you will be outperformed by competitors in your business. To be one-upping over your rivals in online marketing, you will need to optimize your website first.

How Do I Run A Successful SEO Campaign?

Search engine optimization is certainly no duck soup. Ask any novice who has tried to search for his or her website by typing in run-of-the mill keyword phrases. The answer will be loud and clear. You are nowhere in the reckoning if your keywords not chosen with care.  Wrong keywords are not the only reason why your SEO campaign has failed to take off. There are some common concerns that need to be addressed in any online marketing campaign.

Defining the Goals

This is the launching pad for any online marketing campaign. You must first make your objectives clear. Decide whether you want to get more clicks, or an increase in clickthrough rate or an improvement in your return on investment.

Selecting the Right Keyword Phrases

Targeted keyword drives organic traffic. By choosing relevant keywords and placements you can reach your targeted audience more easily.  This means you have to select a phrase that uniquely describes your business. Moreover, to have an edge over others, you may add relevant keyword variations, and think of using colloquial terms, synonyms and alternative spellings.

Optimizing For Conversions

For successful online marketing, your ads must convert to mean more business for you. This means users must complete the action that you intend them to do.  If they do not, then, you need to evaluate your website design. Enhance the effectiveness of your website by improving content, adding catchy graphics, and by making it easy to navigate. You can try some tools which will enable you to test different versions of your website content such as wording, images and layout.

Setting Up Your Profile on Popular Social Networking Sites

You can go places by setting up your profile on Facebook, Twitter or Digg. People in such sites can be very responsive to your business promotional campaigns.

Finally Test and Amend Your Campaign

Analyze your present performance and determine the shortcomings so that you can make effective strategies to move ahead. For example, if you find that visitors are not responding to a specific call-for-action, cancel it and modify.

Success in online marketing will take time. You may not be able to jump straightway to the top rankings on Google and Yahoo but sooner or later you will reach there if you keep monitoring and maintaining your website.



About the Author: 
Andrew Yeung is president of CompAndSave, a leading online provider of premium printer ink cartridges, including remanufactured and compatible printer ink cartridges. With deals every month and a 1-year guarantee of quality, CompandSave provides an easy way for people and businesses to purchase printer ink and accessories.

Learn about CompandSave's deals and news from the world of printing by following us on FacebookTwitterLinkedIn and Google+!
Printer portability is the technology that is in demand today. Rapid movement printing technology is a brand new system that enables motion printing technology and obliterates the need for a paper tray. As expected, this has spawned a range of cordless, easy-to-handle products that can be held in your hand quite like a scanning device to print images and texts on virtually any flat surface.

Rapid movement printing technology-enabled printers are easy to use and convenient because of the absence of cords and wires. You can choose any surface to print your texts or images, from traditional paper and fabrics to boxes and even walls and flat wooden surfaces. You need to send the chosen file from your PC, laptop, PDA, or any other portable device to your printer. Your portable device is now ready to print over the chosen surface. All you have to do is move the device over the surface like a scanning instrument. The feeling is akin to moving a can of spray paint in its digital form.

Rapid movement printing technology is an amazing printing technology that makes printing a completely portable task. It is estimated that using the technology globally would result in saving of a whopping 325,000 metric tons of raw materials and close to 300 terra watt per hour of electricity.

The global photo printer industry is worth several billion dollars and it is only a matter of time when the demand for such a product would be felt in the market. The portable printer has an in-built camera and is compatible with devices like your personal computer and smart phone. The device currently prints strokes from left to right, but the technology is being expanded to allow the printer to work in reverse navigation mode too to make the printing process faster.

Cordless printers using the rapid movement printing technology are sprightly and have a youthful appeal. The images are sharp and crystal clear and look much better than the images obtained through traditional printers. The printer weighs about 350 grams and is easy to carry; it is no larger than the latest cell phone model and most importantly, it is environment-friendly too. The rechargeable battery can save you significantly on power consumption.

The technology in the printer comprises a high-end micro controller, cartridge, memory card, and a field-programmable gate array. Manufacturers are investing heavily in R&D to compress all these elements into a tiny chip that can be used with a much smaller cartridge. This can help in further reducing the size of the portable printer and possibly, make it more affordable than present.

Fewer moving parts and minimal energy consumption is what makes this printer greener than others. Printing is quick, hassle-free, and can be done by anyone.

Rapid movement printing technology can print about 500 photos with a low-yield ink cartridge and nearly 1,200 photos with a high-yield cartridge. A fully charged battery can create nearly 100 prints with the current technology. A wireless printer can print at 400 mm per second when working at the maximum speed. The maximum print output is a 4 X 6” portrait.



About the Author: 
Andrew Yeung is president of CompAndSave, a leading online provider of premium printer ink cartridges, including remanufactured and compatible printer ink cartridges. With deals every month and a 1-year guarantee of quality, CompandSave provides an easy way for people and businesses to purchase printer ink and accessories.

Learn about CompandSave's deals and news from the world of printing by following us on FacebookTwitterLinkedIn and Google+!
Tuesday, August 09, 2011 Andrew Yeung
Printer portability is the technology that is in demand today. Rapid movement printing technology is a brand new system that enables motion printing technology and obliterates the need for a paper tray. As expected, this has spawned a range of cordless, easy-to-handle products that can be held in your hand quite like a scanning device to print images and texts on virtually any flat surface.

Rapid movement printing technology-enabled printers are easy to use and convenient because of the absence of cords and wires. You can choose any surface to print your texts or images, from traditional paper and fabrics to boxes and even walls and flat wooden surfaces. You need to send the chosen file from your PC, laptop, PDA, or any other portable device to your printer. Your portable device is now ready to print over the chosen surface. All you have to do is move the device over the surface like a scanning instrument. The feeling is akin to moving a can of spray paint in its digital form.

Rapid movement printing technology is an amazing printing technology that makes printing a completely portable task. It is estimated that using the technology globally would result in saving of a whopping 325,000 metric tons of raw materials and close to 300 terra watt per hour of electricity.

The global photo printer industry is worth several billion dollars and it is only a matter of time when the demand for such a product would be felt in the market. The portable printer has an in-built camera and is compatible with devices like your personal computer and smart phone. The device currently prints strokes from left to right, but the technology is being expanded to allow the printer to work in reverse navigation mode too to make the printing process faster.

Cordless printers using the rapid movement printing technology are sprightly and have a youthful appeal. The images are sharp and crystal clear and look much better than the images obtained through traditional printers. The printer weighs about 350 grams and is easy to carry; it is no larger than the latest cell phone model and most importantly, it is environment-friendly too. The rechargeable battery can save you significantly on power consumption.

The technology in the printer comprises a high-end micro controller, cartridge, memory card, and a field-programmable gate array. Manufacturers are investing heavily in R&D to compress all these elements into a tiny chip that can be used with a much smaller cartridge. This can help in further reducing the size of the portable printer and possibly, make it more affordable than present.

Fewer moving parts and minimal energy consumption is what makes this printer greener than others. Printing is quick, hassle-free, and can be done by anyone.

Rapid movement printing technology can print about 500 photos with a low-yield ink cartridge and nearly 1,200 photos with a high-yield cartridge. A fully charged battery can create nearly 100 prints with the current technology. A wireless printer can print at 400 mm per second when working at the maximum speed. The maximum print output is a 4 X 6” portrait.



About the Author: 
Andrew Yeung is president of CompAndSave, a leading online provider of premium printer ink cartridges, including remanufactured and compatible printer ink cartridges. With deals every month and a 1-year guarantee of quality, CompandSave provides an easy way for people and businesses to purchase printer ink and accessories.

Learn about CompandSave's deals and news from the world of printing by following us on FacebookTwitterLinkedIn and Google+!

Aug 7, 2011

Social marketing is a marketing process for improving the social conditions of the world. It can also be used to describe how social networking sites and other marketing tools can be used for online marketing of the products of a company. In the world of business, the second definition is more relevant. Online marketing has now progressed from the earlier established methods of keyword and banner ads. The latest focus is on the activities like video clips, blogging, and other viral marketing techniques. New social marketing strategies are being evolved almost every day.

Use of Social Media Sites

For running a successful social marketing campaign, online marketing professionals of both small and large companies are targeting social media sites like Twitter, Facebook, GoWalla, and Foursquare. The popularity of these sites has given them the power to influence the decision-making process of the most potential customers. Many strategies have been created to catch the attention of the people who use these sites. Even if a company is not marketing its products through these sites, it is essential to be active on them so that it can monitor comments about its business and about the products of its competitors.

Blogging

Most companies are using blogs which is one of the most popular and effective social marketing strategies for attracting visitors to their websites. Potential customers can get useful information regarding the products or services that they need through blogs. Blogs are usually written by the people who are experts in that line. These blogs are created in a manner that projects the salient features of the products of the company. In order to be effective, a blog should be in the form of an informative article or it should be holding discussions regarding the products or services of the company. Moreover, it should have links to the company’s product and service pages of the website and readers should be able to leave comments and discuss important issues with the blog writer.

Viral Video

The use of viral video is another effective technique of social marketing. For using this strategy, the marketing experts of the company need to upload interesting and amusing video clips to a social site like YouTube or Vimeo. If the visitors to these sites view the video and like it, they will tell their friends to see it and this will lead to a viral effect. Such word-of-mouth advertising will spread the word to millions of people and result in a deluge of visitors to the website of the company and consequent high amount of sales.

EBooks

Effective social marketing can also be achieved by giving out free eBooks to the people who either sign up for the website’s newsletter or perform any other desired task. This technique will attract people to the website who will then learn about the products of the company and might get interested in buying them. Even if they do not buy straightaway, the company can prepare an opt-in mailing list. For this strategy to be effective, it is necessary that the eBook provides useful information.

Online social marketing is a vibrant and dynamic strategy that keeps evolving all the time. It is important to keep a track of what is successful and what is not giving the desired results. Companies get the opportunity to engage directly with their existing and potential customers. They can create their own methods to have links with the customers in a way that benefits both of them.



About the Author: 
Andrew Yeung is president of CompAndSave, a leading online provider of premium printer ink cartridges, including remanufactured and compatible printer ink cartridges. With deals every month and a 1-year guarantee of quality, CompandSave provides an easy way for people and businesses to purchase printer ink and accessories.

Learn about CompandSave's deals and news from the world of printing by following us on FacebookTwitterLinkedIn and Google+!
Sunday, August 07, 2011 Andrew Yeung
Social marketing is a marketing process for improving the social conditions of the world. It can also be used to describe how social networking sites and other marketing tools can be used for online marketing of the products of a company. In the world of business, the second definition is more relevant. Online marketing has now progressed from the earlier established methods of keyword and banner ads. The latest focus is on the activities like video clips, blogging, and other viral marketing techniques. New social marketing strategies are being evolved almost every day.

Use of Social Media Sites

For running a successful social marketing campaign, online marketing professionals of both small and large companies are targeting social media sites like Twitter, Facebook, GoWalla, and Foursquare. The popularity of these sites has given them the power to influence the decision-making process of the most potential customers. Many strategies have been created to catch the attention of the people who use these sites. Even if a company is not marketing its products through these sites, it is essential to be active on them so that it can monitor comments about its business and about the products of its competitors.

Blogging

Most companies are using blogs which is one of the most popular and effective social marketing strategies for attracting visitors to their websites. Potential customers can get useful information regarding the products or services that they need through blogs. Blogs are usually written by the people who are experts in that line. These blogs are created in a manner that projects the salient features of the products of the company. In order to be effective, a blog should be in the form of an informative article or it should be holding discussions regarding the products or services of the company. Moreover, it should have links to the company’s product and service pages of the website and readers should be able to leave comments and discuss important issues with the blog writer.

Viral Video

The use of viral video is another effective technique of social marketing. For using this strategy, the marketing experts of the company need to upload interesting and amusing video clips to a social site like YouTube or Vimeo. If the visitors to these sites view the video and like it, they will tell their friends to see it and this will lead to a viral effect. Such word-of-mouth advertising will spread the word to millions of people and result in a deluge of visitors to the website of the company and consequent high amount of sales.

EBooks

Effective social marketing can also be achieved by giving out free eBooks to the people who either sign up for the website’s newsletter or perform any other desired task. This technique will attract people to the website who will then learn about the products of the company and might get interested in buying them. Even if they do not buy straightaway, the company can prepare an opt-in mailing list. For this strategy to be effective, it is necessary that the eBook provides useful information.

Online social marketing is a vibrant and dynamic strategy that keeps evolving all the time. It is important to keep a track of what is successful and what is not giving the desired results. Companies get the opportunity to engage directly with their existing and potential customers. They can create their own methods to have links with the customers in a way that benefits both of them.



About the Author: 
Andrew Yeung is president of CompAndSave, a leading online provider of premium printer ink cartridges, including remanufactured and compatible printer ink cartridges. With deals every month and a 1-year guarantee of quality, CompandSave provides an easy way for people and businesses to purchase printer ink and accessories.

Learn about CompandSave's deals and news from the world of printing by following us on FacebookTwitterLinkedIn and Google+!
The whole concept of marketing has undergone a sea of change with online marketing becoming the preferred mode for garnering new areas of business and for nurturing the existing customer base. It utilizes the advantages offered by internet technology in order to become an important tool that any business must possess. Some businesses are still ignorant about the different ways in which web-based marketing can reach innumerable consumers all over the world. Its effectiveness in areas of sales and advertising is limitless because hundreds of thousands of people might be online at the same time.

Affiliate Marketing

One of the most effective modes of online marketing is affiliate marketing. It has a lot of advantages because you do not need to manufacture any product or to have an office for organizing shipments or for handling complaints of customers. The biggest advantage is that you can start the business of affiliate marketing with a minimal amount of money. All that is needed is a lot of hard work and dedication.

Essential Steps for Running an Affiliate Marketing Business

For starting a successful affiliate marketing campaign, the first step is to find an affiliate program that you are interested in. The product should be such that there is a readily available red-hot market where customers are anxious to get the product. You will need to ensure that there is an affiliate program available that you can join in order to promote that product. You can look for the products that have affiliate programs on a website that has thousands of digital products, and can choose the products that you will enjoy while doing the online marketing.

The next step is to set up a website through which you can sell the products. The design of the website should be based on SEO considerations so that your website can gradually move up the search engine rankings. You would need to collect names and email addresses of prospective buyers and find ways to popularize your website. This can be done by buying pay-per-click listings or Google AdWords, or through other methods like article marketing or building one-way links.

Essential Tips for Successful Affiliate Marketing

An important technique of online marketing for improving affiliate marketing business is to keep on increasing your list of products by finding and adding additional products that have a high marketing potential. This should be a continuous process for ensuring success of your online marketing business.

The basic methods of promoting your products include article marketing, email marketing, and PPC. Article marketing involves writing articles about the products and providing help or tips regarding the best way of using them. The articles are meant to redirect the readers to your site. The other techniques include writing blogs, taking part in different forums, and using internet directories.

It is also essential to use a lead-generating system consistently targeting the specific consumer base that would most likely become your customers. Advertising is another effective online marketing strategy that will promote your products to millions of targeted customers quickly. You should also use auto-responders that will help in maintaining contact with whoever has visited your site.

If you are not very familiar with the different SEO techniques that can boost the ranking of your website, it is necessary to contact a professional website that will help you to improve your Google ranking. This is essential for running a successful affiliate program so that your online marketing business prospers.



About the Author: 
Andrew Yeung is president of CompAndSave, a leading online provider of premium printer ink cartridges, including remanufactured and compatible printer ink cartridges. With deals every month and a 1-year guarantee of quality, CompandSave provides an easy way for people and businesses to purchase printer ink and accessories.

Learn about CompandSave's deals and news from the world of printing by following us on FacebookTwitterLinkedIn and Google+!
Sunday, August 07, 2011 Andrew Yeung
The whole concept of marketing has undergone a sea of change with online marketing becoming the preferred mode for garnering new areas of business and for nurturing the existing customer base. It utilizes the advantages offered by internet technology in order to become an important tool that any business must possess. Some businesses are still ignorant about the different ways in which web-based marketing can reach innumerable consumers all over the world. Its effectiveness in areas of sales and advertising is limitless because hundreds of thousands of people might be online at the same time.

Affiliate Marketing

One of the most effective modes of online marketing is affiliate marketing. It has a lot of advantages because you do not need to manufacture any product or to have an office for organizing shipments or for handling complaints of customers. The biggest advantage is that you can start the business of affiliate marketing with a minimal amount of money. All that is needed is a lot of hard work and dedication.

Essential Steps for Running an Affiliate Marketing Business

For starting a successful affiliate marketing campaign, the first step is to find an affiliate program that you are interested in. The product should be such that there is a readily available red-hot market where customers are anxious to get the product. You will need to ensure that there is an affiliate program available that you can join in order to promote that product. You can look for the products that have affiliate programs on a website that has thousands of digital products, and can choose the products that you will enjoy while doing the online marketing.

The next step is to set up a website through which you can sell the products. The design of the website should be based on SEO considerations so that your website can gradually move up the search engine rankings. You would need to collect names and email addresses of prospective buyers and find ways to popularize your website. This can be done by buying pay-per-click listings or Google AdWords, or through other methods like article marketing or building one-way links.

Essential Tips for Successful Affiliate Marketing

An important technique of online marketing for improving affiliate marketing business is to keep on increasing your list of products by finding and adding additional products that have a high marketing potential. This should be a continuous process for ensuring success of your online marketing business.

The basic methods of promoting your products include article marketing, email marketing, and PPC. Article marketing involves writing articles about the products and providing help or tips regarding the best way of using them. The articles are meant to redirect the readers to your site. The other techniques include writing blogs, taking part in different forums, and using internet directories.

It is also essential to use a lead-generating system consistently targeting the specific consumer base that would most likely become your customers. Advertising is another effective online marketing strategy that will promote your products to millions of targeted customers quickly. You should also use auto-responders that will help in maintaining contact with whoever has visited your site.

If you are not very familiar with the different SEO techniques that can boost the ranking of your website, it is necessary to contact a professional website that will help you to improve your Google ranking. This is essential for running a successful affiliate program so that your online marketing business prospers.



About the Author: 
Andrew Yeung is president of CompAndSave, a leading online provider of premium printer ink cartridges, including remanufactured and compatible printer ink cartridges. With deals every month and a 1-year guarantee of quality, CompandSave provides an easy way for people and businesses to purchase printer ink and accessories.

Learn about CompandSave's deals and news from the world of printing by following us on FacebookTwitterLinkedIn and Google+!

Aug 2, 2011

An inkjet canvas is basically used in photographic and digital printing industry. The sale of these canvases has gone up considerably in the past few years. What surprises the most is that it has surpassed the demand of inkjet paper. The main benefit of using an inkjet canvas is that it is the best medium for fine art production. The quality of printing is aesthetically good and appealing. The smooth base of inkjet canvas and the high-quality printer ink cartridges bring excellent results and provide a wonderful image or portrait. It is best suited for the printing of landscapes or any type of image. It increases the value of an artwork by giving it a stunning appeal after printing. The inkjet canvas is available in two different types – cotton inkjet canvas and polyester inkjet canvas. They are available in different sizes. You can choose any one of them depending upon your printing requirements.

How to Choose the Right Kind of Inkjet Canvas

When it comes to choosing the right kind of inkjet canvas, it is very necessary to analyze your printing needs. In addition to this, you must know the difference between the quality usage and benefits of both types of inject canvas. A cotton inkjet canvas is a traditional canvas which is made out of 100 percent cotton. Most traditional artists prefer using this type of canvas for their paintings in order to bring a natural factor in their work. It is a genuine cotton canvas without any lamination, whereas a polyester canvas is a satin-finish inkjet canvas that is shiny. This type of canvas also has cotton-like structure, but the difference is that it comes with a satin layer. This may be called as modern printing canvas.

As mentioned earlier, cotton inkjet canvas is mostly used by traditional painters, whereas all contemporary painters prefer polyester inkjet canvas. The reason being, a polyester canvas is extremely flexible and there are no risks of cracking of the artwork. The print remains absolutely smooth even after rolling the canvas. It is ideal for stretching over and around bars. Lamination of cotton inkjet canvas is required to ensure the longevity of the picture or portrait, whereas it is not required in polyester canvas due to its satin layer. Those artists who hate getting their artwork laminated, thinking it as a time-consuming process, rely upon the contemporary canvas. Of course, it has its own benefits over traditional cotton canvas. The advantage of using the genuine cotton canvas is that the portrait looks 100 percent natural and authentic, but it may get cracked on rolling the canvas.

Users should keep in mind their own unique requirements before choosing the right inkjet canvas for them. Both of them are available at economical prices. The basic idea is to fulfill your requirements. Apart from this, the quality of photo printing also depends upon the type of ink chosen. Always use a good quality product. Make a thorough research about the products available in the market and find the one that suits your job best.



About the Author: 
Andrew Yeung is president of CompAndSave, a leading online provider of premium printer ink cartridges, including remanufactured and compatible printer ink cartridges. With deals every month and a 1-year guarantee of quality, CompandSave provides an easy way for people and businesses to purchase printer ink and accessories.

Learn about CompandSave's deals and news from the world of printing by following us on FacebookTwitterLinkedIn and Google+!
Tuesday, August 02, 2011 Andrew Yeung
An inkjet canvas is basically used in photographic and digital printing industry. The sale of these canvases has gone up considerably in the past few years. What surprises the most is that it has surpassed the demand of inkjet paper. The main benefit of using an inkjet canvas is that it is the best medium for fine art production. The quality of printing is aesthetically good and appealing. The smooth base of inkjet canvas and the high-quality printer ink cartridges bring excellent results and provide a wonderful image or portrait. It is best suited for the printing of landscapes or any type of image. It increases the value of an artwork by giving it a stunning appeal after printing. The inkjet canvas is available in two different types – cotton inkjet canvas and polyester inkjet canvas. They are available in different sizes. You can choose any one of them depending upon your printing requirements.

How to Choose the Right Kind of Inkjet Canvas

When it comes to choosing the right kind of inkjet canvas, it is very necessary to analyze your printing needs. In addition to this, you must know the difference between the quality usage and benefits of both types of inject canvas. A cotton inkjet canvas is a traditional canvas which is made out of 100 percent cotton. Most traditional artists prefer using this type of canvas for their paintings in order to bring a natural factor in their work. It is a genuine cotton canvas without any lamination, whereas a polyester canvas is a satin-finish inkjet canvas that is shiny. This type of canvas also has cotton-like structure, but the difference is that it comes with a satin layer. This may be called as modern printing canvas.

As mentioned earlier, cotton inkjet canvas is mostly used by traditional painters, whereas all contemporary painters prefer polyester inkjet canvas. The reason being, a polyester canvas is extremely flexible and there are no risks of cracking of the artwork. The print remains absolutely smooth even after rolling the canvas. It is ideal for stretching over and around bars. Lamination of cotton inkjet canvas is required to ensure the longevity of the picture or portrait, whereas it is not required in polyester canvas due to its satin layer. Those artists who hate getting their artwork laminated, thinking it as a time-consuming process, rely upon the contemporary canvas. Of course, it has its own benefits over traditional cotton canvas. The advantage of using the genuine cotton canvas is that the portrait looks 100 percent natural and authentic, but it may get cracked on rolling the canvas.

Users should keep in mind their own unique requirements before choosing the right inkjet canvas for them. Both of them are available at economical prices. The basic idea is to fulfill your requirements. Apart from this, the quality of photo printing also depends upon the type of ink chosen. Always use a good quality product. Make a thorough research about the products available in the market and find the one that suits your job best.



About the Author: 
Andrew Yeung is president of CompAndSave, a leading online provider of premium printer ink cartridges, including remanufactured and compatible printer ink cartridges. With deals every month and a 1-year guarantee of quality, CompandSave provides an easy way for people and businesses to purchase printer ink and accessories.

Learn about CompandSave's deals and news from the world of printing by following us on FacebookTwitterLinkedIn and Google+!