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- Blue - Honest and conservative. Use this color when you want your audience to trust you. Also use a shade of blue when you want to show that you are being traditional or exercising caution.
- Red- Passion and urgency. Using red indicates that you are trying to talk about something time sensitive or something opinionated.
- Orange- Risky and affordable. These two words may sound contradicting, but think about where we see this color. Stores tend to use orange clearance tags. Clearance means reduced price and affordability. We also see this color in construction zones and detours, it grabs attention and signals risk or something out of the ordinary that could cause potential risk.
- Yellow- Playful. This is the color used most often in display windows. It indicates fun and makes those who view it feel lighthearted.
- Pink- Caring. Want to show your audience that your efforts are in their best interest or show your sensitivity to an issue? Using pink will help you establish your company as one with a lot of compassion.
- Green- Eco-friendly. Everyone has heard the phrase Go-Green. It is because of this phrase that green is forever associated in people's minds as the environmental color.
- Purple- High quality and expensive- If you want to emphasize quality and make people feel that a higher price is valid for a service or item, use the color purple.
- Silver- Elegant, luxurious, and refined. Using this color indicates high class and sophistication.
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About the Author: Andrew Yeung is president of CompAndSave, a leading online provider of premium printer ink cartridges, including remanufactured and compatible printer ink cartridges. With deals every month and a 1-year guarantee of quality, CompandSave provides an easy way for people and businesses to purchase printer ink and accessories.
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